Good headings express the general idea of the content below them, and
search engines use headings to get an idea of what your post is about.
In Blogger, you can now designate text as "header" text, and the search
engine will know that the text you’ve selected represents a summary of
what you’ve written.
There are a few header tags you can add to your text, and all they do
is define the hierarchy of the headers and accordingly change the font
size. For example, here is a list of headers (in order of largest to
smallest).
<h2>This is my first heading, about the general topic</h2>
<h3>This is a subheading</h3>
<h4>This is a subheading underneath a subheading</h4>
<h3>This is a subheading</h3>
<h4>This is a subheading underneath a subheading</h4>
To designate text as a header, just highlight the text in the Post
Editor, and click on either “Heading” (<h2>), “Subheading”
(<h3>), or “Minor heading” (<h4>) in the toolbar. If you
like, you can verify the HTML you’ve added by clicking on the HTML view.
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