Internal linking within content is very important. As you may
already know, website or blog that provide easy navigation to its users
most loved by Google. And internal linking plays a vital role in
improving website’s navigation. Users feel it easy to navigate from one
page to another of the website if you provide them relevant links within
your content. Using internal linking wisely can help you to improve your rankings in search results.
Hence you will get really targeted traffic to your blog. You may notice
that webmasters put relevant links in their content which is a form of
internal linking. Newbie bloggers also use this internal linking
methodology in their blog posts but they fail to use it effectively.
That’s why today I bring some tips that will help you to use internal
linking effectively to boost your SEO rankings.
Using Internal Linking Correctly
Before we start today’s topic, first you need to know what is
internal linking and what its advantages are. I have already published a
post that covers this topic in detail.
Now, let discuss how to use internal linking correctly for better SEO.
Use of Keywords as Anchor Text
Anchor text is the word or collection of words we used to
create hyperlinks. Many bloggers used anchor text like ‘click here’ or
‘see this page’ to make hyperlinks in their blog posts. But this is not a
good way to optimize the links. You must use target keywords as anchor
text. It will make the job easier for search engines to understand the
topic of linked post. Hence there are higher chances to rank for those
keywords.
Use Title Attribute
I have checked many blogs and found that bloggers use alt and
title attribute in their images to optimize them but only few of them
are using title attribute for links. If title attribute is beneficial
for images then why it can’t be used to optimize the links. Make use of
them and start optimizing your internal links.
Never Link to Label Pages (For Blogspot Users Only)
Many bloggers are doing this mistake. They use labels to create
internal linking. You must know that posts are more important than
labels because labels are only used to categorize the blog posts. We
receive traffic from our posts only. So, instead of linking to labels
start linking to related posts. One thing you can do is create HTML
sitemap and use it to link in your content. It will also help you to
increase your page rank. Read below article to know how HTML sitemap can
use to increase blog Page rank.
Final Words!
These were the tips to make effective use of internal linking
in your blog posts. Always try to provide relevant links in your posts.
It will give you awesome benefits like increase page views, reduce
bounce rate etc and Google will also love your blog for easy navigation.
So, keep learning things and apply on your blog. Best of luck! Meet you
in my next article. Bye 
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