Backlinks, also known as incoming links, inbound links, inlinks, and
inward links, are incoming links to a website or web page. For example, this link
points to Google and is therefore an inbound link for Google. Some
people would argue that link building (inbound links) hold the most
weight when search engines determine a website’s ranking. This is true
to a certain extent, but in truth both backlinking and good quality,
regularly updated content should be the driving force of any successful
SEO campaign.
How can backlinks help your search engine ranking?
Backlinks can almost be seen as currency. A website with many inbound
links will naturally rank better in search engines than ones with not
so many backlinks.
Many years ago when search engines where just finding their footings
and SEO was pretty much unheard of, the way search engines would rank a
website was very much down to how many backlinks a site had. Now the
whole game has changed and there are hundreds of factors that determine a
website’s search engine position, especially with Google’s new Penguin
and Panda updates. Although good quality, high authority backlinks from
relevant websites still do help with determining a website’s search
engine position, therefore care must be taken when building links to
your site.
Things you need to consider when building backlinks
- Links from relevant sites give the best results – If you are a computer repair shop and have links from a dog groomer, Google will not see much value in the link. But if you have inbound links from other related sites such as a technology blog you will see better results.
- Links from good quality, reputable sites are more effective – Your friend’s general blog is very nice, but it isn’t going to help your site as much with say a site like CNN.
- Utilise anchor text – The anchor text is the words that appear on the actual link. Using your target keywords for the anchor text will help with your rankings. But if you are comment spamming, it could have negative affects.
- Say no to spam! – Have you ever seen one of those sites that say they can get you 10,000 backlinks for $10 – chances are they are going to use blackhat techniques and spamming to deliver. Linking should appear natural to search engines and nothing good will come of spamming!
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