Google Trends is a tool that reveals hot topic keyword searches,
something that often comes in handy to many SEO experts. Recently Google
announced that users can now track any searches on YouTube. This is a complete game-changer, but why?
YouTube is one of the most popular websites in the world and could
also be thought of as the second largest search engine. Now that YouTube
has announced their support from Google Trends, marketers can now look
into anything they want to know about YouTube’s user searches. This
gives experts a new overall view into the search habits of YouTube
users, which to video content creators and marketers is a godsend.
How to Use the New Feature
If you have not yet used Google Trends it’s definitely worth checking
out, especially if you are an internet marketer or SEO consultant. I
would even go as far as saying it’s one of Google’s most intuitive and
useful tools. To view the new YouTube data, simply go to the Google Trends site,
put your search terms in and click “Explore” or hit enter. Then once
the results are showing, find the “Limit to” section on the left hand
side of the page, and change the box that says “Web Search” to “YouTube
Search”. That’s it! You can also segment by region or category.
SEO professionals should use Google Trends on a regular basis to help
identify ideal keywords for their SEO campaigns. You can test to see
how popular currently used search terms are, and see almost real-time
results for other potential searches too. Google Trends is an amazing
way to get legitimate results for what people are searching for, and to
determine how best to optimise your own sites for good Google rankings.
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